Big data could be swamping some companies.
Big data is essential for many firms, as information such as social media posts can help them to tailor their service offerings and provide better a better experience for customers.
However, it could be proving problematic for many firms that are finding it hard to cope with the deluge of data heading their way.
Donna Taylor, research director at the International Data Corporation, said at a recent Data centre World 2013 event that lots of emerging technologies can be disruptive.
According to Computer Weekly, she pointed out that they can put a strain on data centre facilities and produce higher workloads for IT staff.
This can lead to serious security concerns, as data protection is not possible if companies do not know what information they have and where.
"Our research shows that major challenges for data centre administrators today, in the wake of big data, are security; keeping data highly available; and complying with data-related regulatory requirements," Ms Taylor commented.
Archives, digital image banks and analytics applications could all be under threat from attacks or loss.
It comes after Cable & Wireless found that many data centres in Britain are unprepared for the arrival of big data.
This may be set to change though, as Ms Taylor said IDC research shows 29 per cent of IT managers are aware they need to reassess their information management process to deal with big data.
Expanding storage capacity was one of the main priorities for these employees, with many turning to storage virtualisation to help them.
Last month, Microsoft’s manager of product marketing Eron Kelly said he thinks big data will soon no longer be seen as a helpful advantage to boost profitability, but as something that is crucial for survival in an increasingly competitive market.
Dajon Data Management could help any business looking to cope with big data by storing information in the cloud outside their own premises.